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Who is LadBaby? Duo collaborating with Martin Lewis for Band Aid fundraiser

Together, they will cover Band Aid’s 1984 hit, Do They Know It’s Christmas?, to raise money for those affected by the cost of living crisis.

They are due to be joined by several “icons from the music industry”, who will be revealed in the coming days.

The proceeds of the song will be shared between the food bank charity The Trussell Trust and the Band Aid foundation.

But who exactly are the people behind LadBaby?

Who is LadBaby?

LadBaby is the husband and wife duo Mark and Roxanne Hoyle, who have become renowned online entertainment personalities.

The pair married in Las Vegas in 2015, before welcoming their two sons, Phoenix Forest and Kobe Notts, in 2016 and 2018.

The Nottingham-based couple first shot to stardom when Mark created a blog named LadBaby when Roxanne was pregnant with their first child.

This involved him reflecting on his day-to-day life as a first-time parent.

In December 2020, the couple launched a YouTube channel, a Facebook page and an Instagram account to share video content with their millions of followers.

LadBaby consists of Mark and Roxanne Hoyle

/ LadBaby/Official Charts Company/PA

A significant portion of their content involves them vlogging their lives and sharing their money-saving parenting hacks.

They are no strangers to collaborating with charities and producing music.

The pair made chart history last year when their collaboration with Ed Sheeran and Sir Elton John, Sausage Rolls For Everyone, became their fourth consecutive UK Christmas number one.

The couple first topped the charts in 2018 with We Built This City, a cover of Starship’s 1985 hit; followed by 2019’s I Love Sausage Rolls, their take on The Arrows/Joan Jett’s I Love Rock ‘n’ Roll; and 2020’s Don’t Stop Me Eatin’, a cheeky version of Journey’s power ballad Don’t Stop Believin’.

As if those achievements weren’t impressive enough, LadBaby have also appeared on TV shows, such as Channel 4’s Hidden Talent, released clothing ranges and published books.

One of these, Greg the Sausage Roll: Santa’s Little Helper, involved them collaborating with WHSmith. This ensured that for every book pre-ordered, one was donated to a child in the UK that couldn’t afford it.

LadBaby released another book, Greg the Sausage Roll: The Perfect Present, in November 2022, which has already become a bestseller in the children’s books category.

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